Sprout Offers Snooze-a-Thon to Help Kids Sleep on Christmas Eve

Posted on December 8, 2008

Sprout is an airing an 11-hour straight "Snooze-A-Thon" on Christmas Eve for parents trying to get their over-excited little ones settled down and ready for bed. The 11-hour, uninterrupted block on Sprout will showcase nighttime host Nina and her puppet sidekick Star from The Good Night Show snoozing comfortably on the set, along with clips of characters from preschool favorites like Sesame Street, Dragon Tales, The Hoobs, Pingu and Berenstain Bears catching some zzz's. Parents can use the Snooze-fest to show children that even their favorite television friends are fast asleep waiting for Santa to arrive.

"Parents have told us that bedtime is the most challenging time of day, and getting children settled in on Christmas Eve can be even more difficult," said Andrew Beecham, senior vice president of programming for Sprout. "We help parents wind down their kids every night with The Good Night Show, but wanted to do something unique and fun for this special evening."

The channel could probably help adults fall asleep too - not that exhausted Santa-playing parents are going to need the help.