Sci Fi Channel Becomes Syfy

Posted on March 16, 2009

The Sci Fi Channel is now know as Syfy. The change comes as the channel seeks to broaden its scope to include fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. The channel's new tagline is "Imagine Greater."

Dave Howe, president of the Sci Fi Channel, says in a statement, "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Howe also says the previous name was too geeky. Of course, this was sort of the point of the channel. Howe thinks the new name will get the channel more viewers. He's probably right but the name change doesn't seem to be going over too well with people on Twitter. The network probably isn't too worried about losing core fans as they tend to keep coming back for the science fiction content.

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