Sci Fi Channel Asks What If?

Posted on May 20, 2008

The New York Times reports that the Sci Fi Channel plans to broaden the focus of its content to include shows that many fans might feel are outside the realm of fantasy and science fiction.

They have run wrestling shows on the channel which doesn't seem like science fiction to anybody.

The Sci Fi Channel, still viewed by many as a niche network, is no longer a repository for failed fantasy shows cast aside by the broadcast networks. Instead, through a mix of original shows, movies and syndicated reruns (including old "Jericho" episodes but no new ones), the network has expanded its audience, especially among women, chiefly by stretching the definition of science fiction.
It is not just "Star Trek" or "Star Wars" that would fit the definition. Superheroes, Indiana Jones and even the baseball fantasy movie "Field of Dreams" would all be considered part of the genre as defined by Sci Fi's programmers.
"It's not just aliens, spaceships and the future," said Dave Howe, who was promoted to president of Sci Fi from general manager in January. "It's about asking that simple question, 'What if?'"
The changes evolved over several years. One result is a widening audience, especially among women. In April, for example, Sci Fi ranked sixth in cable networks in the 25-to-54 age group. Growth in female viewers outpaced that in men; 43 percent of Sci Fi's viewers are female.

Field of Dreams does have a supernatural element but it really is more of a sports or drama film. Just how far is the Sci Fi Channel planning to go? They may even change their name according to the Times. Some of the new name ideas include SCF and The Imagination Channel.

Here's an idea: What if the Sci Fi Channel tried sticking to fantasy and science fiction?